Case study: Automatic email signatures at EURO-INWEST PROJEKT – fewer clicks, more consistency

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Challenge

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• No central mechanism enforcing a single, up-to-date e-mail signature.
• Manual pasting of HTML code by users, different email programs, frequent formatting issues.
• Difficulty in quickly publishing changes (e.g., new department number, new campaign banner).

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Solution – gSignature

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The implementation of the gSignature platform enabled:

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• Centralized management of one or more signature templates for the entire organization.
• Automatic installation of signatures in user mailboxes (Gmail/Outlook) – no copying of code and no action required on the part of employees.
• Brand control: identical colors, logo, typography, and layout in every department.
• Quick updates of legal clauses and promotional banners – published globally in seconds.

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Customer quote

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“Not having to set up signatures manually is the biggest advantage.”

— Marek Maj, EURO-INWEST PROJEKT GRZEGORZ ENGLER

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How the implementation went

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1. Preparing a template in a no-code editor (no HTML/CSS), with dynamic fields: name, position, phone number, email address.
2. Mapping roles and departments – same brand, different CTAs (e.g., “Schedule a consultation” for the sales team, “Report an issue” for the design office).
3. Signature installation through integration (Google Workspace/Microsoft 365) or browser extension – one-time, centrally.
4. Update rules – any change in the template is automatically sent to all employees' mailboxes.

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Results

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• 0 minutes spent by users on “setting” and “refreshing” signatures.
• 100% visual consistency across all correspondence.
• Fewer errors – formatting differences and accidental old versions of the logo are gone.
• Faster campaigns – banners and CTAs in e-mail signatures can be replaced globally in an instant.

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Why it works

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• No-code: administrators edit signatures in a simple generator; employees don't touch the code.
• Dynamic fields: one template supports the entire team, personal data is inserted automatically.
• Integrations: Gmail/Outlook work in the same standard, so there are no “exceptions” to the rule.

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Conclusions

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For companies that want to reduce the number of technical tasks on the user side while maintaining image consistency, gSignature eliminates the most tedious part of the process: manually setting signatures. This is exactly the benefit that the customer sums up most succinctly: no manual work – maximum predictability of the effect.

Want a similar effect for your business? All you need is one template, one installation, and one person responsible for communication – the rest happens automatically.

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