Traps to avoid when creating an email signature
June 13, 2024
1. Excess information
Less is more. The signature should be clear and legible. Too much text, graphics or links can distract the recipient and make it difficult to find the most important information.
2. Unprofessional appearance
Aesthetics matter. Choose fonts, colors and graphics that are consistent with your company's image. Avoid overly ornate fonts or flashy colors.
3. Bad formatting
Remember responsiveness. Your signature should look good on both desktop and mobile devices. Check that all elements are properly aligned and that the text does not "escape" out of frame.
4. Outdated data
Check your signature regularly. Is the phone number correct? Or does the website link lead to a non-existent page? Outdated data creates a negative impression.
5. Inconsistency with the brand
Your signature should be an integral part of your communication. If your company relies on modernity, avoid overly formal and rigid wording.
6. Too many graphic elements
Graphics can enhance your signature, but in moderation. Too many images can slow down the loading of your message and make the text harder to read.
7. No call to action
Encourage the recipient to take action. Add an "Make an appointment" button or other element that will prompt the recipient to take a specific action.
How to avoid these mistakes?
- Use signature creation tools: Applications such as gSignature allow you to easily create a professional signature without knowing HTM, e.g. by selecting a ready-made template from our free library or by having us prepare a signature [link to signature preparation form].
- Test your signature: Test how it looks on different devices and in different email clients.
- Ask for feedback: Ask colleagues or friends what impression your signature makes on them.
- Update regularly: Remember that your signature is a business card that needs regular maintenance.
A professional email signature is an investment in your image. By avoiding these mistakes, you will gain the trust of your audience and increase your effectiveness in communication.
Want to create the perfect email signature? Try our tool!