Mistakes in email signatures that hurt your image. How to fix them?
September 30, 2024
Bad formatting, oversized icons or problems with display on mobile devices are just some of the most common problems. In this article we will show you how to avoid these mistakes and create a professional email signature.
Example 1: Overly large icons and blown-out elements
- In this example, the icons are too large and take up too much space. The text is illegible, and the signature elements are distorted. Such a signature looks sloppy and unprofessional.
- In the revised version, the icons are smaller and better aligned with the whole. The text is aligned and the signature looks aesthetically pleasing.
Example 2: Display issues on mobile devices
- This signature on the phone has scaled elements, and the text is unreadable. Sections of text uncontrollably move to a new line. This makes it difficult for the recipient to read the information.
- The revised version of the signature is responsive, meaning that it automatically adjusts to the screen size of the device. This makes the signature look good both on a computer and on a phone.
The most common mistakes in email signatures and how to avoid them
- Icons that are too big: Choose icons that are the right size and resolution.
- Distorted elements: Make sure all signature elements are properly aligned.
- Display problems on mobile devices: Create responsive signatures that will look good on any device.
- Too much text: Condense information to the most important.
- Inappropriate colors: Choose colors that contrast well with the background and are readable.
- Lack of consistency with branding: The signature should be consistent with the company's visual identity.
- Lack of sub-linking. E.g., a phone number does not have a link with the prefix tel: or a logo does not lead to the company's website.
How to create a professional email signature?
- Use signature creation tools: Tools such as gSignature allow you to easily create a professional signature without any technical knowledge.
- Pay attention to readability: Choose fonts and colors that make the text easy to read.
- Keep it simple: Avoid excessive graphic elements and text.
- Update regularly: Be sure to update your contact information.
A professional email signature is your company's calling card. By avoiding mistakes such as oversized icons, blown-out elements or display issues on mobile devices, you will gain a more professional image and increase the effectiveness of your communications.
Want to learn more about how gSignature can help your business? Feel free to contact our team.