How to collect customer feedback using email signature?
August 9, 2024
Why collect customer feedback with an email signature?
- Ease of implementation: Adding a link to a survey in an email signature is quick and easy.
- High accessibility: Customers can complete the survey anytime and anywhere.
- Natural interaction: A survey in an email signature is a more natural part of communication than a separate message.
- Valuable data: The feedback collected allows you to better understand your customers' needs and tailor your offerings to meet their expectations.
How to use gSignature to collect customer feedback?
gSignature offers many options for personalizing email signatures. One of them is to add links to external sites, such as online surveys. This allows you to:
- Create a personalized link: You can generate a unique survey link for each customer, so you can track who has completed the survey.
- Set display conditions: You can specify for which messages and recipients the survey link should be displayed.
- Measure effectiveness: Track the number of clicks on the link to gauge customer interest in completing the survey.
Example uses
- After a completed collaboration: After a project or sale is completed, you can send the customer a thank you message with a link to a short survey asking about their level of satisfaction.
- After introducing a new service: If you have introduced a new service, you can ask customers for their feedback on it.
- Regular satisfaction surveys: You can send out surveys periodically to track changes in customer satisfaction.
What questions to ask in a survey?
- Overall rating: Ask customers about their overall level of satisfaction on a scale of 1 to 5.
- Evaluation of specific aspects: Ask questions about specific aspects of the cooperation, such as the quality of service, timeliness of delivery or added value.
- Open-ended questions: Ask the customer for their suggestions and comments.
Sample slogans in the caption leading to the survey?
Did you like my reply? / How friendly was my reply?
Rate my reply / Please rate my reply
Share what you think about us / Share your feelings about us
Was my answer helpful? / Was my communication helpful?
It is worth noting that in the signature, the question leading to the survey is worth combining with icons directing to the corresponding survey. A thumb symbol, a smile or any other icons you prefer will catch the eye and make it easier to use the survey.
If you want to practice different signature variations you can use our email signature generator.
Email signature is a great tool for collecting customer feedback. With gSignature, you can easily implement this practice and get valuable information to improve your products and services.
Want to learn more about how to use gSignature for customer satisfaction surveys? Get in touch with us!