Case Study: How gSignature streamlined email communication at 2way
October 21, 2025
The result? A lack of professional image, chaos in customer communications, and a lot of time wasted on manual corrections. The IT department had to edit email signatures separately, and it was difficult for the marketing department to implement consistent email communication campaigns.
Implementation of gSignature
The management decided to implement a centralized email signature management tool – gSignature.
Why? Because the platform offers:
- uniform control over signatures for the entire company,
- ready-made templates and personalization tailored to departments,
- easy integration with Google Workspace,
- scalability, thanks to which the system works equally well for small and large teams.
Thanks to the built-in email signature generator, employees gained professional, aesthetic e-mail signatures consistent with the branding, and administrators were able to update all signatures from a single panel.
Customer opinion
“gSignature saves us a lot of time and guarantees consistency. Previously, everyone had a different email signature, which created chaos. Now we have full control over communication and can quickly respond to marketing needs. It's a solution that grows with us.” – Łukasz Cisowski, 2way
Implementation results
A few weeks after implementation, concrete results were noticed:
✅ 100% branding consistency – every email sent contained an identical, professional email signature.
✅ Time savings – the IT and marketing departments gained hours per week because updates were automatic. ✅ Improved image – customers and partners began to notice the aesthetic and uniform communication.
✅ Flexibility – different departments (sales, HR, customer service) received their own customized email signatures, while maintaining a consistent brand style.
The story of 2way shows that an email signature is not just a detail, but an important element of professional communication. Thanks to the implementation of gSignature, the organization gained consistency, time savings, and a tool that supports its development.
👉 gSignature is more than just an email signature generator – it is a platform that gives you control over your entire company's communication and allows you to present yourself in a fully professional manner in every email you send.