Case study: How Addepto improved email signature management with gSignature
September 5, 2025
About the company
Addepto is a rapidly growing company specializing in artificial intelligence, machine learning, and data analytics solutions. Supporting customers around the world, the Addepto team focuses on modern technologies, consistent communication, and a professional image in every channel of contact—including daily email correspondence.
The challenge
The rapid growth of the company and the expanding team made the previous manual management of email signatures inefficient. Each employee had a different email signature, some were outdated, and updating the data took too long and involved people outside the HR department.
The People & Culture team needed a solution that would:
- enable the rapid implementation of consistent signatures across the organization,
- allow for centralized management of e-mail signatures, regardless of the number of employees,
- not require IT support.
Solution
Addepto decided to implement the gSignature platform – a modern system for creating and managing email signatures for teams using Google Workspace.
“I can definitely recommend the gSignature product. With it, creating consistent, professional e-mail signatures for the entire team takes literally a moment.” – Marta Winiarska, People and Culture Specialist, Addepto
Key benefits of implementation
Intuitive operation
Both HR and other departments were able to start working with the system immediately without lengthy training. gSignature is a no-code application that does not require HTML knowledge or technical support when editing HTML email signatures.
Time savings
“The ability to centrally manage all e-mail signatures saves a lot of time, especially in a rapidly growing company.”
Thanks to automation, the HR team gained full control over branding in email communication, without having to manually create and send templates for each new employee.
Professional image and consistency
gSignature allowed Addepto to create a uniform, professional look for email signature across the organization. This is crucial when dealing with external customers, partners, and recruitment candidates.
Technical support
“An added bonus for technical support – fast and very helpful.”
The gSignature support team was appreciated for its responsiveness and effective resolution of requests.
Implementation results
- Full control over contact data updates and branding in emails.
- Automated email signatures for all employees, without the need for manual configuration.
- Efficient communication management in a rapidly growing organization.
- Professional appearance of every email sent – consistent with Addepto's visual identity.
The implementation of gSignature at Addepto is an example of how modern, no-code tools can significantly simplify email signature management – even in rapidly growing organizations.
The People & Culture team no longer has to worry about whether employees have the right e-mail signatures – they can focus on how to better use them as a communication and employer branding tool.