Want to know how your company's email signatures are performing? The new module in gSignature for Signature Analytics can help you do just that!
September 13, 2024
What is email signature analytics and why is it important?
Understanding how recipients are interacting with your messages is key to effective communication. Email signature analytics is a tool that allows you to track:
- Which links in the signature are clicked the most: With this information, you can optimize your calls to action (CTAs) and increase the effectiveness of your marketing campaigns.
- See from which employee and which part of the signature we get the most clicks: With a view of the list of employees and the signature elements that were clicked on, we know exactly how effective each signature is.
How does our new signature analytics feature work?
Our signature analytics is easy to use and provides clear reports. All you need to do is create an email signature in gSignature.com and then enable the tracking feature. The system will automatically start collecting data and presenting it in an intuitive dashboard.
What elements can be analyzed
- Links in the personalized part of the signature e.g. To the product page
- Links of the type make an appointment
- Links to sign up for e.g. a newsletter
- Banner clicks e.g. with a currently promoted webinar or new product.
5 reasons to use signature analytics
- Optimization of marketing campaigns: With analytics data, you can better target your campaigns and increase their effectiveness.
- Improving company image: Regular monitoring of statistics will allow you to tailor your signatures to your audience on an ongoing basis.
- Increasing engagement: By knowing which elements of your signature are most appealing, you can increase audience engagement.
- Better understanding of your audience: Analyzing data will allow you to better understand your audience and their preferences.
Making better decisions: With accurate data, you will be able to make informed decisions about your communications.
Our new Signature Analytics feature is an additional tool to help you better understand how your messages are being received. With it, you can increase the effectiveness of your marketing campaigns, improve your company's image and build stronger relationships with your customers.
Want to learn more about how to use signature analytics in your work? Contact us and see how your signatures are performing!