Personalized digital business card in gSignature – how to build digital awareness via email?
February 4, 2026
What is a digital business card in gSignature?
In gSignature, a digital business card works as part of the Digital Card Profile feature, which provides each employee with:
- a public online business card available at a unique URL,
- a public view for sharing with customers and partners,
- an employee view based on data from the Employees database,
- full consistency with the email signature and company branding.
Unlike a classic e-mail signature, a digital business card in gSignature:
- is always up to date,
- works independently of the email client,
- allows you to save contacts (vCard),
- supports Google Wallet and Apple Wallet,
- includes a QR code ready for sharing.
Why is personalizing your digital business card important?
gSignature is based on the assumption that B2B communication is communication between people, even if they represent organizations. That is why a digital business card is not a “company card” but a profile of a specific person.
Personalization in gSignature includes, among other things:
- first and last name,
- position and department,
- contact details,
- profile photo,
- bio description (variable
${userAbout}), - custom links (e.g., calendar, LinkedIn, materials).
This allows each employee to:
- communicate using the same standard,
- retain their individual character,
- build their own credibility within a single brand.
Digital awareness in practice – why is email so important?
Email is the most underrated channel of digital awareness in companies. At gSignature, we treat it as a channel for distributing identity, not just content.
Why?
- Email goes directly to the recipient.
- It is used daily by sales, HR, support, and IT.
- It has a naturally high open rate.
- It does not require additional media costs.
The email signature in gSignature acts as an entry point, and the digital business card as a context extension.
How does the digital business card in gSignature support emailing?
One source of truth about an employee
Digital business card data is taken directly from the employee's profile. A change of position, phone number, or bio:
- updates the email signature,
- updates the public business card,
- does not require manual editing.
A natural extension of the email signature
The signature contains abbreviated information and a link or QR code, while the business card:
- shows the full context of the person,
- allows you to save the contact,
- and also works outside of email.
Consistency across the entire organization
Each business card:
- is consistent with the branding,
- is responsive,
- and maintains the same visual standard.
This is particularly important in international and distributed teams.
QR code and online meetings – another dimension of digital awareness
In gSignature, a digital business card does not end with email. The QR code:
- leads directly to the profile,
- can be used in presentations,
- works well during offline and online meetings.
More and more often, companies use QR codes from business cards:
- as a background for Google Meet,
- in e-mail signatures,
- in sales materials.
It's a simple way to connect the online and offline worlds without additional tools.
The most common mistakes that gSignature eliminates
Companies often:
- have different versions of contact details,
- manually update signatures,
- do not care about visual consistency,
- do not use email to build recognition.
Centralized management in gSignature eliminates these problems by automating both signatures and digital business cards.
gSignature as a single environment, not a set of features
In gSignature, a digital business card:
- is not an add-on,
- is not a separate tool,
- does not require separate administration.
It works in the same ecosystem as:
- email signatures,
- employee data,
- dynamic variables,
- integrations with Google Workspace and Microsoft 365.
This means that digital awareness is not a “marketing project,” but a side effect of well-designed email communication.
What's next?
If your organization sends hundreds or thousands of emails a day, then today:
- it is investing in digital awareness,
- only it doesn't always do so consciously.
The question is:
do your email signatures and digital business cards in gSignature work to promote the recognition of your brand and team—or are they just the end of a message?
This is one of the easiest areas to optimize without changing the way people work.