How to personalize your email signatures with dynamic variables?

What are dynamic variables in email signatures?

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Dynamic variables are signature elements that automatically update based on certain conditions. They can be, for example:

• Employee data: With Google Workspace integration, you can automatically insert employee data.
• Calendar: You can add a link to the calendar, so customers will have an easier process to contact the employee.
• Campaign information: If you are sending messages within a specific marketing campaign, you can add information about it to the signature.
• Manager address: You can automatically display the address of the supervisor of the person who sends the message.
  
  

What are the benefits of using dynamic variables?

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• Increased personalization: With dynamic variables, you can create an email signature that is always up-to-date and useful in your contact information, which translates into a positive and professional image
• Improved engagement: Personalized signatures are more interesting to recipients and encourage them to take action.
• Increase campaign effectiveness: You can track the effectiveness of different versions of signatures and optimize your campaigns.
• Make managing signatures easier: With automation, you don't have to manually update each signature.
  
  

How to use dynamic variables in gSignature?

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gSignature offers extensive possibilities to personalize signatures using dynamic variables. You can:

• Use a ready-made list of variables: Take advantage of more than 25 ready-made variables that you can immediately use in your template.
• Define your own variables: Create any variables and assign values to them, which will be presented in the employee's signature and can be updated from the employee's file if necessary.
• Integrate with Google Workspace: Connect gSignature with your Google Workspace to automatically retrieve employee data.
  
  
• Template creation: Create multiple signature templates and choose the right one depending on the situation.
  
  

Example of using dynamic variables

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Imagine you are a sales representative and you are sending a message to a potential customer. With dynamic variables, you can automatically insert a link to your calendar with the keyword "Make an appointment", into the signature. This will ensure that every message you send will include a link to your employee's calendar, giving you a chance to make additional contact with the customer.

Dynamic Variables is a powerful tool that allows you to create more personalized and effective email signatures. With gSignature, you can easily implement them in your company and increase the effectiveness of your communications.

Want to learn more about the personalization capabilities of email signatures? Try gSignature for free and see for yourself!