What happened when we removed the e-mail signature? The results are surprising!
March 6, 2025
First results: information chaos
One of the first problems we noticed was the lack of basic contact information. Previously, the email signature contained:
- Sender's first and last name
- Position
- Telephone number
- Link to the company website
- Company logo
Without this information, recipients had to ask for details, and the number of emails we had to reply to increased significantly. Longer response times and unnecessary confusion began to affect the fluidity of our communication.
Loss of professionalism
The disappearance of the email signature also affected the perception of our brand. Previously, the uniform HTML email signature had built a professional image and consistency in communication. After its removal, our correspondence looked less official and customers began to treat our messages as less credible.
Fewer clicks on company links
Another problem was the sharp drop in website traffic. Our email signature contained links to the home page and social media profiles. After they were removed, the number of clicks decreased by more than 30%. This really affected the number of conversions and potential leads!
Problems with branding
The email signature not only has an informative function, but also a marketing one. We previously used it to place:
- Banners promoting new services
- Links to company events
- Information about new blog articles
After we stopped using these elements, it became more difficult to reach our audience. It turned out that the email signature generator helped us to effectively promote our company in an unobtrusive way, and without it, our audience was less engaged.
Lack of personalization and trust
Without an email signature, our messages looked more anonymous. Some people even perceived them as spam! The personalized signatures we had used to date built trust, which is confirmed by the statistics: messages with full sender details had a 25% higher open rate.
Is it worth giving up the e-mail signature?
Our experience has clearly shown that removing e-mail signatures does more harm than good. It is not only an aesthetic element, but a key component of building trust, professionalism and effective communication.
If you care about consistency of image and effective communication, it is worth taking care of a professional html email signature, which will always be up to date and tailored to the company's needs.