The evolution of the email signature: From a static business card to a dynamic marketing tool

Trends

May 9, 2024

What is an HTML email signature and why is it worth having one?

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An HTML email signature is nothing more than a signature created using HTML. This allows us to give it any look we want and include a variety of elements, such as:

  • Graphics: Company logo, profile picture, banner ads.
  • Links: To the website, social media profiles, specific products or services.
  • CTA buttons: Encouraging people to take a specific action, such as signing up for a newsletter or downloading an e-book.
  • Contact information: Email address, phone number, company address.

Why have an HTML email signature?

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  • Professional image: A consistent and aesthetically pleasing signature builds trust and increases credibility.
  • Increased efficiency: Quick access to the most important information about you and your company.
  • Improved communication: Personalized signatures create a more personal relationship with customers.
  • Time savings: Automate the signature creation process.

How to create an HTML email signature?

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Creating an HTML email signature is not complicated, but it does require basic HTML knowledge or using off-the-shelf solutions. You can:

  • Do it yourself: If you have a basic knowledge of HTML, you can create a signature from scratch, customizing it to your needs.
  • Use generators: You can use our tool that allows you to create a professional signature without writing code. Our email signature generator allows you to create a unique signature easily and quickly.

5 reasons to use an email signature generator

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  1. Intuitive interface: Even if you don't have any experience in web development, you will manage with our tool.
  2. Ready-made templates: Choose one of our professional templates and customize it according to your needs.
  3. Rich library of elements: Add logos, images, links, buttons and many other elements.
  4. Work with email clients that support HTML signature: Apple Mail,, Outlook, Thunderbird.
  5. Analytics: Track how often your signature is opened and what elements are clicked the most.

Important: If you want to use a signature prepared in HTML on mail from Google Gmail, you need to use tools that broadcast such a signature, as it must be broadcast through the Gmail API. You can use ready-made solutions that work with the Gmail API, e.g. gsignature.com

HTML email signature is not only a visual element, but also a powerful marketing tool. With it you can increase the effectiveness of your communication, build a stronger brand and achieve better business results.

Don't wait any longer! Contact us and create your professional signature today.