Microcopy in e-mail signatures: What short texts work best in e-mail signatures?
January 17, 2025
Why is microcopy in the footer important?
Every element of your e-mail signatures matters, and the footer is one of the first and often the last thing the recipient sees. That's why it's worth making sure it's not only aesthetically pleasing, but also effective in conveying information. A well-written microcopy can:
- Increase engagement: Encourage the recipient to click on a link, visit a page or take another action.
- Strengthen brand image: Communicate brand values and build trust.
- Facilitate navigation: Direct the recipient to the relevant sections of your site.
What microcopy elements are worth including in the footer?
- Calls to action (CTAs): Clear and specific, such as “Learn more,” “Contact us,” “Get a free report.”
- Company information: Brief description of the business, mission, values.
- Contact information: Email address, phone number, website link.
- Link to privacy policy: Build trust by communicating how you treat personal information.
- Link to social media profile: Encourage your audience to follow your brand.
Examples of microcopy and its uses
- For a technology company: "Innovative solutions for your business. Contact us."
- For an online store: "Free shipping from 150 PLN. Check out our promotions."
- For a blog: "Want to stay up to date? Sign up for our newsletter."
Rules for creating effective microcopy
- Less is more: Avoid long, convoluted sentences.
- Concreteness: Clearly state what you expect the recipient to say.
- Urgency: Use words that create a sense of urgency (e.g., “limited offer,” “now only”).
- Personalization: Address the recipient by name, if possible.
- Consistency: Maintain a consistent tone and communication style.
How can gSignature help you?
With our e-mail signature generator, you can easily create a professional and effective footer that will grab your recipients' attention. We offer a wide selection of templates, the ability to add your own graphic elements and easy text editing.
Microcopy in e-mail signatures is a powerful tool that can significantly affect the effectiveness of your campaigns. With thoughtful words and clear calls to action, you can increase recipient engagement and achieve better results.