How can A/B testing email signatures increase your effectiveness?

What are A/B tests of email signatures?

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A/B testing involves comparing two or more versions of the same element, in this case an email signature. They differ in one or more elements, such as the color scheme, the placement of graphics, or the banner or link added. This allows you to determine which version is more effective in achieving your goals.

Why conduct A/B testing of email signatures?

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• Increase effectiveness: Allows you to identify the elements that have the greatest impact on achieving your goals.
• Optimize conversions: You can increase the number of clicks on links, responses to messages or other desired actions.
• Better understanding of your audience: Through testing, you can learn which signature elements are most appealing to your audience.
• Continuous optimization: A/B testing allows you to continuously improve your signatures.
  
  

How to conduct A/B testing of email signatures in gSignature?

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gSignature offers advanced tools for creating and managing email signatures, including A/B testing. You can:

• Create multiple versions of a signature: Prepare two or more versions of the signature, differing in selected elements.
• Split recipients: Split your list of recipients, in the Employees tab you can see in real time who has what signature installed. so that each group receives a different version of the signature.
• Track results: Compare the results of different versions, such as the number of clicks on links
  
  

Example A/B tests

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• Compare different layouts: Test whether a horizontal or vertical layout of elements in the signature is more effective.
• Testing different colors: See which colors best attract the audience's attention.
• Comparing different CTAs: See which call to action (CTA) generates more clicks. You can test a CTA as a Link title or on a Banner. You can create different variations in the Extras tab.
• Testing different graphic elements: Compare different graphics to see which one is most effective. E.g. versions with an employee profile photo, with a larger company logo, etc.
  
  

A/B testing is an extremely effective way to optimize your email signatures. With gSignature, you can easily conduct such tests and continuously improve your communications.

Want to learn more about how to conduct A/B tests in gSignature? Get in touch with our support team!