Don't underestimate the details: How to effectively manage your company's email signature updates
June 20, 2024
Why should you have a plan for updating your signatures?
- Consistency with the brand: Changes in logo, color scheme or advertising slogans should be reflected in the signature.
- Timeliness of data: Your phone number, website address or social media profile may change.
- Promotion of new products or services: An email signature is a great place for discreet advertising.
- Increase efficiency: Regular updates make every email you send work for your success.
- Automate marketing campaigns in email signature: Harness the potential of thousands of emails sent per month to promote your company's image. Schedule signature changes according to your own schedule.
How to create an effective update plan?
- Define goals: Why are you updating signatures? Do you want to promote a new product, change the design, or just keep the data current?
- Determine frequency: How often will you update signatures? Quarterly, semiannually, or perhaps more frequently?
- Create a schedule: Use the calendar in our app where you mark the dates of your planned updates.
- Choose tools: Use dedicated signature management tools such as gSignature to make the process easier.
What should you consider when updating your signatures?
- Consistency with other marketing materials: Your signature should be part of a larger whole.
- Testing: Always test how your new signature looks on different devices and email clients. Or have us test your signature for free on over 100 operating system + email client combinations.
- Performance analysis: Track which elements of your signature are producing the best results.
Benefit from regular signature updates:
- Professional image: your company will always look modern.
- Increase audience engagement: Up-to-date information and interesting content will attract attention.
- Better marketing results: With regular changes, you can promote your products and services more effectively.
Regularly updating your email signatures is an investment in your company's professional image. With a well-thought-out plan and the right tools, you can easily manage this process and achieve better results
Want to learn more about how to effectively manage your company's email signatures?