Did you know that your e-mail signature can increase sales? Here are the numbers that will surprise you
January 30, 2025
Why is the e-mail signature so important?
- Constant presence: Every email you send includes a footer, which means you have thousands, if not millions, of opportunities to provide additional information.
- Mini-page: This is your business card in the inbox.
- Traceability: With the right tools, you can track how often recipients click on links in the footer.
What do the numbers say? Surprising statistics on e-mail signatures
- Increase in click-through rates: Our internal research shows that a well-designed e-mail signature can increase the click-through rate to your company's content by up to 20%.
- Improved image: A consistent and professional e-mail signature builds trust and reinforces a positive corporate image.
- Increase sales: By including links to your products or services in your e-mail signatures, you can generate additional revenue.
- Increased brand awareness: The regular appearance of your brand in recipients' inboxes increases brand recognition.
What e-mail signature elements yield the best results?
- A clear call to action (CTA): Words such as “Learn more,” “Contact us,” and “Get a free report” encourage clicks.
- Link to the latest blog post: Shows that you are active and have something interesting to offer.
- Information about promotions: Notifies recipients of current special offers.
- Link to your social media profile: Encourages people to follow your brand.
An e-mail signature is not just an add-on to your message. It's a powerful marketing tool that can bring tangible benefits. With a properly designed e-mail signature, you can boost sales, improve your brand image and increase audience engagement. Contact us for details and how using professional email signatures can impact your brand recognition.