A journey into the world of email signatures: From simple texts to interactive graphics

Why invest in interactive email signatures?

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• Increase engagement: Interactive elements such as CTA buttons, animations or mini-forms encourage recipients to take action.
• Improve brand image: Modern and dynamic signatures demonstrate your company's professionalism and innovation.
• Increase brand awareness: You can use email signatures to promote your products, services or events.
• Personalize communication: With interactive elements, you can customize your message to the individual needs of the recipient.
  
  

What elements can you add to an interactive email signature?

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• CTA buttons: Encourage recipients to click and visit a specific website, blog or social media profile.
• Mini-forms: Collect contact information or let recipients sign up for a newsletter directly from a link in the signature.
• Animations: Capture your audience's attention with subtle animations.
• QR codes: Make it easy to access additional information, such as an e-card or product demonstration.
• Maps: Show the location of your office or store with a direct link to Google Maps.
• Collect Feedback: Employee evaluations by recipients inserted in the form of intuitive graphics, e.g., Thumbs Up/Down, which lead to a short survey with the caller's rating or service level bring additional feedback or your company's NPS score.
  
  

What tools will help you create an interactive email signature?

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• gSignature: Our tool allows you to easily create professional email signatures with many interactive elements.
• Other HTML creation tools: If you have advanced technical knowledge, you can create your own customized signature.
  
  

What are the challenges of creating interactive email signatures?

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• Compatibility: Not all email programs support all HTML elements.
• Size: A file that is too large can slow down message loading.
• Accessibility: Not all recipients have access to modern browsers that will properly display interactive elements.
  
  

Interactive email signatures are a powerful marketing tool to increase audience engagement and build a stronger relationship with customers. Although creating such signatures requires a bit more work than traditional signatures, the benefits that come with it are invaluable.

Want to learn more about how to create an interactive email signature? Contact us, we will advise you on which elements are worth using for your company. Try our tool and see how easily you can turn your signature into a powerful marketing tool!

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